In with the outcrowd

helloyoucreatives:

The new age swear jar.

I love this, they have took this idea from their initial “Happiness Machine” which has progressed into other campaigns such as the “Happiness Truck”;

http://www.youtube.com/watch?v=hVap-ZxSDeE

But this one is so fun and engaging :)

kerryleslie:

The Coca-Cola Friendship Machine.

To celebrate World Friendship Day (I didn’t know it existed either), Coca-Cola created a giant vending machine where people needed a friend to help them use it, and the drinks were buy one get one free. The stunt emphasises their message of Sharing Happiness on an appropriate day to get a lot of media coverage. Nice idea.

This is actually a pretty simple idea, they are showing their key feature that sets them apart from competition in an interesting way. On that scale too, you can hardly miss it!

helloyoucreatives:

Smoking billboard for Nissan.

I love the idea that you wouldn’t know that this was underneath your feet unless it started it rain, making you stop and look - if you were prepared to get wet to do so!

helloyoucreatives:

Rain rain go away and come again with lovely ideas.

theagencylimited:

To help launch Audi’s newest model, the A7, designer Taras Lesko recreated this stunning paper rendition of the new A7. Taking upwards of 245 hours to complete, Lesko used 285 sheets of paper to painstakingly create the 750 parts. The final model measures in at 4ft x 2ft x 2ft (approximately 1.2m x 0.6m x 0.6m). The papercraft model is currently the largest ever produced. I hope this dude gets free Audi’s for life!